Account-based marketingEngage and close larger target accounts with Account Based Marketing

Traditionally, B2B companies have invested their resources, especially in sales and marketing across different areas where an immediate opportunity might be present. They however fail to realise that 80% of revenues comes from just 20% of their customers.

Due to lack of sales and marketing alignment and a wide spread focus, revenue generation and gaining customers from larger accounts becomes a challenge. Account Based Marketing solves this problem by helping sales and marketing focus on a set goal, target specific accounts and plan the right campaigns.